A better way to B2B.

Meet buyer demands with a more intuitive, customizable ecommerce platform —built for the unique needs of B2B.

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B2B Edition wins 24/24 medals in 2023 Paradigm B2B Combine.

Modernize your B2B ecommerce.

Buyer portal

Modern and personalized experiences: including customization options for buyers and automated administrative tasks that enhance satisfaction, loyalty and conversions.

Sales rep masquerade

Streamline B2B purchasing: log in on behalf of your company, access shopping lists, add products to cart and place orders seamlessly.

Payment visibility control

Control B2B sales: manage approved payment options, including purchase orders and credit cards, for a smooth purchasing experience.

Restricted access

Personalize your customer journey: restrict logins, guest/B2C users can apply for a corporate account, creating a seamless experience for all.

Set buyer roles and permissions

Revolutionize your B2B business: tailored experiences and customizable buyer tiers, featuring role-based access control.

Invoice portal

Accelerate invoicing and payment processing: Enable diverse payment methods for faster, efficient and satisfying transactions, accelerating invoicing and payment processing.

Seller quoting and discounting

Boost B2B sales: offer personalized pricing options, quotes and discounts to foster customer loyalty, increase sales and improve customer satisfaction.

Shared shopping lists

Transform B2B purchasing: store and manage multiple shopping lists for easy retrieval and purchase of previously saved products across departments and projects.

Buy again

Simplify B2B purchasing: view company-wide purchase history, including prices, to effortlessly reorder items and manage inventory.

Easy reordering

Easily manage past orders, quotes & lists: create user/company-specific access points and use Quick Order Pad for efficient reordering.

Frictionless purchases

Streamline buying process with CPQ: auto-configure, price, and quote with preset shopping lists for quicker transactions and better conversions.

Mobile optimized

Experience a modern and streamlined purchasing journey: mobile-friendly buyer portal, designed for digitally native buyers with an intuitive interface and self-service transactions.


Efficiently manage multiple storefronts: reach new customers across segments, regions and verticals, while personalizing the purchasing experience and increasing brand loyalty.

Headless support

Empower your B2B business: MACH architecture, advanced functionality, seamless integration, and personalized experiences through APIs.

Eco (system) friendly

Strategic B2B partnerships: Hubspot, TradeCentric and Hawkseach provide best-in-class solutions that fill gaps in your teams, time and technology.

Why brands say they moved to B2B Edition.

Integrate the tools you trust.

ERP, OMS, CRM — no problem. Simplify vital integrations with one-click or customize your automation with open APIs.

Improved buyer experience

Launch one-click, pre-built tools including immediate quote generation, user permissions, and re-ordering for a best-in-class B2B customer experience.

Customized shipping

Reduce costs by building customized shipping rates for your B2B customers via our native integration with ShipperHQ, the leading shipping rate rules engine.

Third-party data syncing

Sync data with any third-party tool in your ecosystem leveraging our open and extensible platform.

B2B ecommerce your way.


Manufacturing buyers are different from other consumers, but they still expect modern buying experiences. Deliver an engaging and frictionless journey to gain a competitive advantage.


Simplify with a single front and back end experience for retail and wholesale. Automate customer group management, and customize prices and discounts down to the unique SKU level.

Align with best-in-class B2B partners.

Design and build a beautiful store, improve marketing results and streamline B2B operations. BigCommerce agency partners bring you certified expertise in taking your business to the next level.

“As a fairly complex B2B operation, we needed things like specialized item attributes, custom inputs, an interface with our existing ERP, and custom shipping and handling abilities for our customers. This was no easy task. However, American Eagle made us feel confident and were able to fully execute the vision we had.”

Chris Hiller General Manager, Berlin Packaging

Migrated from: Offline to Online

“We worked with BigCommerce partner Intuit Solutions, which puts a skin over the BigCommerce one page checkout and rearranges all of the information. Now, there are three columns on the checkout page. There is no scrolling at all. It’s clean and undistracting for the customers. Plus, we can brand it or include up-sells or cross-sells as needed. That's been working very well.”

David Berlach Co-Founder/Co-Director, Bohemian Traders

Migrated from: Volusion

“BigCommerce is particularly well suited for B2B companies looking for a value-priced, partner-centric, multi-tenant SaaS ecommerce solution to deliver complementary functionality.”


Expand your addressable market, seamlessly.

Sell and manage B2B and DTC from one platform.

Compete with DNVBs

With competition from digitally native vertical brands (DNVBs) heating up, sell directly to customers and take back control of your merchandising and product messaging.

Own your relationships

Directly own customer relations, develop personalized customer experiences and build long-term loyalty.

“Traditionally, we relied on wholesalers to do a lot of our marketing, but going direct-to-consumer has enabled us to share our brand story with customers on our own site and in our own way.”

Heidi Maund, Director of Ecommerce, Natori

More freedom. More sales. Less complexity.

That’s BigCommerce B2B Edition.