Google rating – Update Search Algorithms

ECS PROFESSIONALS AGENCYGoogle has updated its search algorithms again. If you are already familiar with the work of search engines ,  just read the last paragraph.

For many business people it is important:  how well are their companies offering the most successful  search for business in the world? Of course, this does not mean that searching by the name of the relevant supplier will be too easy. No, this is, for example, a search for a product such as “trapezoidal covering” or services such as “laying the floor in Leeds”.

We all know this from our own search behavior. You look at the search results on the first page in Google and possibly on the second. But then it has to do with it.

Google ranking

This means that potential customers do not even see the proposals that did not hit the top 15-20 in this ranking, that is, in those places on the search list. Of course,  in the Google Advertising  also is on the rise, but Google will charge, but the huge fees that have to be for a click on your ad. And click on advertising does not mean selling for a long time.

Naturally, our customers know how to get into search results. And they also feel it in sales, if the offer is true. More and more customers are making purchasing decisions based on results and comparing online searches. A good offer and a high rating in the Google ranking are two main conditions for the success of your business.

Search engine progress

If in the early years of the Internet 20 years ago, it was enough to hide a suitable keyword several times, the keyword for the advertised performance on the website is for the  search engine to  find out about the site and scan it. it changed a long time ago. In constantly updated search algorithms, Google improves search quality at increasingly short intervals.

Smart Internet researchers always recognize this as their own software. If the ranking of some of the major key suppliers in the product and media sector suddenly changes, the so-called company visibility dramatically decreases or increases, then Google has changed something again. In recent years, this has always been associated with the quality of the content that can be found on the site. Not only did the quality sites go up in the search results, but those that were of poor quality were even punished and thrown far down.

Content quality

What is the quality of “content” for Google? All the secrets of the algorithms are unlikely to be revealed, but several details can be sufficient for this text.

  1. How does the number of keywords related to a product or offer relate to the number of other descriptive and explanatory terms used on all websites on this topic? Behind these calculations, the measurement is simply hidden depending on the quality of the content. Is this explanatory and interesting, does it provide the reader with information and understanding, or just empty advertising phrases?
  2. What types and how many other sites in turn refer to this content? The results of calculations from point 1 are compared with this second axis.
  3. How many search queries exist, for which keyword, how popular is the information that should be hidden, so to speak?
  4. Do you find any other texts of a similar nature and topics on the site? So the site offers value or copies itself?
  5. Lyrics or very similar ones found on other sites were they written off? Or are technical terms used in the wrong context?
  6. Because the text is written in terms of grammar, sentence structure and spelling errors. Was it carelessly written, or was the author careful?

You can already see this from these few examples. The  Google search engine  is  very smart to distinguish well-written and informative content from pure clickers catchers. If you want to be at the top of the search bar without any special advertising costs for Google, there is only one choice:

Provide your  site with  high quality texts. Quality is the key to success. For example, your texts can be created by us.

Latest update from google

The latest Google update again confirms the trend of recent years. As calculations and studies have shown over the past few weeks, this time he caught suppliers who smuggled the mass use of synonyms and often searched for names. Thus, the well-known entertainment magazine fell by as much as 17.11% of visibility after Google now clearly recognizes that the name has disappeared as such.

Or simply explained:  if I tell you about the Academy awards, in the future there will be no point if I point out several times what famous stars and visitors were there, if I don’t have so much content. Search results are currently intensively adjusted to match the size of thematic relevance for the search query.

Combining synonyms with actual search intent or a brand or person involved, requests now end in receiving the desired brand or person, and not communicating superficially. The number of searches is then also separately attributed to the actual search target as a secondary source. Thus, it loses great “search value” for Google and turns out to be worse.

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New Year, new rules for shop owners

ECS PROFESSIONALS AGENCYК началу года вступают в силу некоторые новые законы и правила, на которые мы хотели бы кратко обратить ваше внимание.

Регулирование геоблокировки в Европейском союзе, которое было частой темой в прошлом и было принято в феврале 2018 года, теперь эффективно. В дополнение к физическим границам Европейский Союз хочет уменьшить цифровые границы между его государствами-членами. Регулирование актуально для всех операторов магазинов, которые также продают свои товары в другие страны ЕС. В принципе, товары и услуги теперь должны быть доступны для всех потребителей в ЕС на одинаковых условиях. Например, это относится к автоматической пересылке в зависимости от страны происхождения. Кроме того, интернет-магазины обязаны предоставлять всем покупателям из стран-членов ЕС одинаковые способы оплаты. Все новые функции можно прочитать здесь.

Кроме того, новый Закон об упаковке вступит в силу 1 января 2019 года.  Это относится к так называемой первой организации (определяемой законом как «производитель») упаковки, включая операторов магазинов, которые отправляют товары своим клиентам. Основная идея регламента заключается в том, что те, кто впервые поставляет упакованные товары частным потребителям в Германии, должны участвовать в системе двойного вывоза, чтобы оплатить будущие расходы на утилизацию. Независимо от того, нужно ли вы пострадали от новых правил , и будет ли вам  зарегистрироваться  с  центральным офисом  упаковки  регистров  с января  , вы можете прочитать здесь.

В конце ноября Федеральное управление информационной безопасности (BSI) опубликовало новое руководство для потребителей по онлайн-покупкам. BSI подробно описывает, на что обращать внимание при онлайн-покупках. К ним относятся, например, области угроз и безопасности, методы шифрования и хранимые данные. Ваши клиенты также будут уделять больше внимания этим вопросам в будущем.

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Security Risks that you Need to Keep in Mind with WordPress

Keep your WordPress up to date

WordPress is a great tool to quickly and easily set up a website. If you want to make sure your WordPress is safe then you need to follow a few steps. WordPress makes security big and makes sure that users have no problems. But there were a few cases where security holes were found and users had to properly maintain their WordPress installation to fix them. You must be careful to import updates as they become available.

The main reason why there are so many vulnerable websites is that people are not updating WordPress. Without good maintenance your website will get in trouble. Updates to WordPress often include security-related things. WordPress takes security very seriously, and when a gap becomes known, they immediately begin to close it. Once you're done, an update will be provided.

But far too many people are not updating the site. The updates fix all known attack possibilities. So if you do not update, it means that you can not stand the one or the other attack method. Imagine, somebody has found a way to crack the lock of your apartment. Would you replace the lock or do nothing and know that some people can unlock the door at any time? Increase the safety of your website with the same attitude.

Do not install anything from untrusted sources

You do not really have to do much here. But this rule is one of the most important security rules in WordPress. Any theme or plug-in you install may affect your entire website. If you're downloading a theme or plug-in from a dodgy platform, you're practically opening the door for hackers. Anyone could put malicious code in the stolen version and they could be hacked or unavailable. No matter what happens, do not install a plug-in or theme unless you are absolutely sure about the source. Simply searching for free downloads to find paid plug-ins can cause your site to become infected with malware.

 

Manage your plug-ins

Keep up to date with the installed plug-ins. Some of the biggest plug-ins in 2017 showed a gap. This included some of the most popular plug-ins. The problem occurred because the codex did not fully explain a function and was used incorrectly by developers. You can protect yourself from such problems by keeping all plug-ins up-to-date. You should regularly check for problems with WordPress. If no update is available, then you must disable the affected plug-in.

Install plug-ins that can save your website

The strength of WordPress lies in the modularity of the platform. You can extend and add features by installing plug-ins. Among these plug-ins are excellent programs that increase the security of your website.

You need plug-ins that protect your website from malicious attacks. For example, these plug-ins can provide protection against brute force attacks, cross scripting, denial of service attacs, and many other attacks. There are plug-ins that you should install if you want to run a simple website and protect against simple attacks. Denial of Service Attacs, for example, can affect the accessibility of your website, but are not particularly hard to fend off.

Keep in mind that these plug-ins are unable to prevent sophisticated or previously unknown attacks on your system.

Once you have prepared, you should install plug-ins that will scan your website for problems. Think of it as an antivirus scan. If you think your site has been compromised, then you should install such a plug-in. It tests your website for obsolete plug-ins. You can solve the problems only if you know the problem. And that's exactly what these plug-ins do.

Limit the login attempts

This is very basic and important. A site that does not limit the number of login attempts is prone to brute force attacks. Brute force attacks are usually inefficient. But if the attacker knows only a few characters of your password, then the danger increases that he advises correctly. If you limit the number of login attempts, you limit the frequency with which an attacker can try different passwords.

Use the right security tools

There are many security tools that make your website safer. A basic tool, is a back-up. If you have a backup then you are safe. No matter what the problem is on your website, you can fix it easily by installing a back-up. If you do not have a back-up, then you have a big problem. There are various back-up tools that automatically back up and ensure that your website is secure.

 

There are also other security tools, such as Sucuri and WordFence Security . Such tool collections are a collection of useful programs that make repairing and maintaining WordPress easy for you. These tool collections can help you avoid a variety of problems and help you solve problems without having to program yourself.

Understand security

Now that you've learned how to protect your site from attacks, it's time to think about other ways in which your site can be compromised. Things like two-factor authorization protect you from keyloggers. You should also never save your WordPress password in the browser. Someone who has access to your system could otherwise make catastrophic changes. Also, keep in mind that attacks also happen on social networks. Keep up to date with the security of WordPress and read about it as much as possible.

Most of the time, though, you can rest assured with WordPress. With the right back-up you are safe. However, if your site is active in online commerce, then you really need professional security solutions for your website. Proper WordPress maintenance and updating protects you from most problems.

If you have questions, the Internet Agency ECS Professionals is always at your disposal.

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