Checklist: Are you ready for inbound marketing?

ECS PROFESSIONALS AGENCYInbound marketing means no longer chasing potential customers, but luring them with unique, multi-value content. We'll use a checklist to show you if your company is ready for this pull marketing approach.

This marketing methodology is not concerned with the usually shameful advertising that disturbs recipients, which comes from a manufacturer-centered approach. Good inbound marketing magnetically attracts potential customers. It uses mostly digital tools such as email marketing, blogging and SEO and is based on a customer-centric approach.

Why inbound marketing: from manufacturer to buyer market

The question arises, what was wrong with "old" marketing? Why is it necessary to switch to inbound approaches? For advertising letters, media coverage, trade fairs, print publications and telephone campaigns did work? Or not? Yes, in a market dominated by the product and the manufacturers, these marketing tools worked. In today's buyer-specific market environment, however, not anymore.

In addition to the fact that many markets are oversaturated and the customer is actively informing himself about products due to digitization on the Internet, a certain amount of advertising fatigue means that traditional marketing instruments no longer have the desired effect. On the contrary, push marketing is increasingly blocked, even with the help of technologies.

Inbound means give and take

The inbound method developed by ECS supports the potential buyer throughout the buyer's journey. In the end he should be able to make a good purchase decision. However, unlike traditional marketing tools, target customers are attracted to targeted content. Interested customers receive value added offers when they leave their e-mail contact in return. They thus become leads, which are then systematically converted into sales.

Instruments of inbound marketing

Inbound marketing is mainly based on online marketing. Content marketing and PR are crucial tools. By building good relationships with relevant influencers, the content is seeded (distributed, seeded). ECS counts the search engine optimized blogging as the most successful instrument. Because only with appropriate SEO, the content of the potential customers are found and can then be converted accordingly into leads.

Social media and the combination of personalized e-mails, SEA / SEO and landing pages generate the new leads. Crucial to the success of inbound actions is the attention of potential customers, which is multiplied by the various channels.

Is Inbound Marketing a Marketing All-Purpose Weapon?

Even though the inbound marketing hype is just picking up speed, it's not all-inclusive for any business and business model. After all, the inbound methodology must be firmly integrated into the company across all departments and practiced on a daily basis. Therefore, companies that implement inbound marketing must also work on their business processes, restructure departments and their collaboration, and make a cultural change. There are also numerous new marketing tools and channels. To serve them, employees have to be trained or specialists for SEO, SEA, web analysis, etc. have to be recruited.

The inbound marketing check: Is your company ready?

You do not know if your company is already inbound-ready? Then you should participate in our inbound check. It gives you concrete clues as to where you currently stand when it comes to inbound marketing.

  • You realize that you are no longer reaching enough customers with classic ad formats?
  • You want to increase your brand awareness and gain new leads and high conversion rates with new digital methods?
  • You want to change something in your marketing, break your status quo and give new marketing approaches a chance?
  • You want to increase your marketing contribution to sales by at least 30 percent?
  • You already work with digital tools, but you want to structure and optimize your digital marketing?
  • You want to develop and implement a consistent digital marketing strategy, including website, email marketing, social media, SEO / SEA, affiliate, e-commerce?
  • You want to increase your Sales Qualified Leads to sales specifications and accelerate the collaboration between the two departments, Marketing and Sales?
  • You need well-founded analyzes and reports on your campaigns as a documentation of your success against the management?

If you answer yes to one or more questions, then you should not wait any longer with the introduction of Inbound Marketing!

Conclusion: Therefore, inbound marketing is the future of marketing

Inbound Marketing:

  • increases sales and profits - the marketing makes a measurable contribution to the company's success!
  • puts the customer (finally) in the focus of all business processes.
  • creates a return on investment, rather than a cost factor.
  • defines content as an "elixir of life" for your business.
  • makes the website and your blog the hub of your marketing.
  • builds on an agile modern organization in which all departments work for the customers.

The biggest benefit of inbound marketing, however, lies in attracting leads and customers over the Internet. And that is precisely one of the most important indicators of corporate success today.

 

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